Post by account_disabled on Mar 4, 2024 4:48:34 GMT -5
Now that we approach the celebration of International Volunteer Day, it is pertinent to review some of the ways in which business foundations are promoting or recognizing volunteer service. Among the alternatives that stand out regarding the encouragement that business foundations give to volunteering are: Stimulus actions that they carry out to recruit volunteers within the company; the facilitation of activities where to participate, solving the logistics; provide and share information about the results of voluntary participation both in the company and its clients; give recognition and encouragement to the people who participated in the voluntary tasks, and finally, the involvement of the collaborator's family members. With respect to other elements of connection with the community carried out by some business foundations, those that invest resources for the development of volunteering in their interest groups stand out; involvement of the general public and sponsor awards for Volunteers and Volunteers. In this way, the company allocates economic resources so that the business foundation is responsible for preparing the Corporate Volunteer Program (PVC). Here it is clear that the communication strategy in this type of programs is transversal.
It is common to see the implementation of Phone Number List internal communication actions that raise awareness about the social problems that are going to be addressed through volunteering and then show the intervention proposal that can be direct, that is, developed exclusively by the foundation in the community, or in association with another civil society organization that will facilitate the participation of its volunteers. Of course mixed models exist. Precisely this part corresponds to logistics and during this phase the business foundation takes care of all the details that can favorably affect the reputation and corporate image. After carrying out the company's voluntary activity, the foundation communicates to its internal audiences what happened, what were the results and success factors of the volunteers' participation. Likewise, communication actions are also developed for external audiences. Sometimes in this phase the discrepancy of the PVC is seen in the purpose of the voluntary action against the business promotion of placing volunteers in activities of public interest, in the fact that resources are spared to carry out the service but large amounts are allocated to the public report, for example.
To keep the spirit of collaboration of the collaborators alive, it is necessary for the volunteer coordinator or the foundation to recognize the contribution of time that both the company and the collaborator made for the voluntary action to be carried out. However, it is not yet common practice to include in the performance evaluation criteria of collaborators whether they have participated in voluntary actions or community service, to consider them as elements of personal and professional development that of course also permeate the company. The voluntary activities chosen by the business foundation and its corporate body and the enthusiasm of the volunteers reveal that it is also possible to involve their families, suppliers and the general public and that is why the PVCs are growing supported by the interested parties. However, there may be a risk of encouraging suspicion as to whether the general public volunteers for the community or does so on behalf of the company. It happens that an erroneous perception can be created if a company facilitates the participation of the general public in its corporate volunteer activities and can be misjudged and accused of taking advantage of the good intention of collaboration of people who are outside the company, when in reality PVC is making it easier to influence the common good.
It is common to see the implementation of Phone Number List internal communication actions that raise awareness about the social problems that are going to be addressed through volunteering and then show the intervention proposal that can be direct, that is, developed exclusively by the foundation in the community, or in association with another civil society organization that will facilitate the participation of its volunteers. Of course mixed models exist. Precisely this part corresponds to logistics and during this phase the business foundation takes care of all the details that can favorably affect the reputation and corporate image. After carrying out the company's voluntary activity, the foundation communicates to its internal audiences what happened, what were the results and success factors of the volunteers' participation. Likewise, communication actions are also developed for external audiences. Sometimes in this phase the discrepancy of the PVC is seen in the purpose of the voluntary action against the business promotion of placing volunteers in activities of public interest, in the fact that resources are spared to carry out the service but large amounts are allocated to the public report, for example.
To keep the spirit of collaboration of the collaborators alive, it is necessary for the volunteer coordinator or the foundation to recognize the contribution of time that both the company and the collaborator made for the voluntary action to be carried out. However, it is not yet common practice to include in the performance evaluation criteria of collaborators whether they have participated in voluntary actions or community service, to consider them as elements of personal and professional development that of course also permeate the company. The voluntary activities chosen by the business foundation and its corporate body and the enthusiasm of the volunteers reveal that it is also possible to involve their families, suppliers and the general public and that is why the PVCs are growing supported by the interested parties. However, there may be a risk of encouraging suspicion as to whether the general public volunteers for the community or does so on behalf of the company. It happens that an erroneous perception can be created if a company facilitates the participation of the general public in its corporate volunteer activities and can be misjudged and accused of taking advantage of the good intention of collaboration of people who are outside the company, when in reality PVC is making it easier to influence the common good.