Post by account_disabled on Feb 26, 2024 23:09:47 GMT -5
The delivery error rate of an email marketing is the first index that reflects the quality of the contact list. Many errors indicate that the mailing is not regularly sanitized, is old and out of date, is not built through the double opt-in process or was obtained through third parties (possibly spammers ). Email servers monitor the amounts and types of delivery errors to identify suspicious sender behavior. Email marketing delivery errors , also called bounces , are divided into temporary errors ( soft bounces ) and permanent errors ( hard bounces ). TEMPORARY DELIVERY ERRORS OR SOFT BOUNCES A temporary error occurs due to the momentary unavailability of the email address to receive the message, either due to temporary problems with the email server or because the recipient's email box is full.
This means that, only at this first moment, it was not possible to deliver the message to the recipient, but the next time the problem is sent, the problem may have already been resolved and the recipient will be able to receive messages again. PERMANENT DELIVERY ERRORS OR HARD BOUNCES A permanent error is returned when the recipient email address no longer exists or never existed. The ideal, on sending Peru Mobile Number List platforms (such as Templateria), is that when this type of error is returned, it is automatically classified as a wrong email, and in the next campaign you send to the list to which it belongs, it will not will be included as a recipient because it is already known that that address contains an error. This way, you don't need to manually remove contacts that showed an error in a campaign from your lists.
However, there are sending platforms on the market that do not automatically remove errors, which harms both the sender of the campaign and the platform itself. Insisting on sending messages to invalid addresses demonstrates to the email servers that you, as the sender, do not properly maintain your contact list. This causes your reputation to be damaged by sending servers, which will classify your email and the platform's IPs as spammers . According to Return Path, for each campaign, it is acceptable to have up to 2% of errors referring to unknown users . Results greater than that are already starting to affect your reputation as a sender. Therefore, keep an eye on each shipping report to monitor delivery errors. If you already have a history as an email marketing sender and notice that you have been having problems delivering your emails, check your previous sending reports to see if your error rates are well above.
This means that, only at this first moment, it was not possible to deliver the message to the recipient, but the next time the problem is sent, the problem may have already been resolved and the recipient will be able to receive messages again. PERMANENT DELIVERY ERRORS OR HARD BOUNCES A permanent error is returned when the recipient email address no longer exists or never existed. The ideal, on sending Peru Mobile Number List platforms (such as Templateria), is that when this type of error is returned, it is automatically classified as a wrong email, and in the next campaign you send to the list to which it belongs, it will not will be included as a recipient because it is already known that that address contains an error. This way, you don't need to manually remove contacts that showed an error in a campaign from your lists.
However, there are sending platforms on the market that do not automatically remove errors, which harms both the sender of the campaign and the platform itself. Insisting on sending messages to invalid addresses demonstrates to the email servers that you, as the sender, do not properly maintain your contact list. This causes your reputation to be damaged by sending servers, which will classify your email and the platform's IPs as spammers . According to Return Path, for each campaign, it is acceptable to have up to 2% of errors referring to unknown users . Results greater than that are already starting to affect your reputation as a sender. Therefore, keep an eye on each shipping report to monitor delivery errors. If you already have a history as an email marketing sender and notice that you have been having problems delivering your emails, check your previous sending reports to see if your error rates are well above.