Post by mdshamiul222586 on Oct 18, 2023 7:01:54 GMT -5
If you are new to the digital market and are starting a blog to produce content with the aim of strengthening customer relationships, then you must have realized that it is not an easy task.
wow from the client with content production
Impressing your customers and making them fans asia phone number list of your content production is hard work, but not impossible.
In this article, we will offer you some tips on how to start your company's content production from scratch and help you explore content distribution channels. We will see how content production can bring the company closer to its customers and achieve value creation with them.
Content
Strategy and planning
To start producing content, the first thing we must define is the strategy and then do the planning – both are fundamental to obtaining results in any type of activity. Why would it be different for content production?
content production strategy meeting
You can start by defining your target audience. Create what we call your client's persona (personality) – with this in hand, you can now define the type of subject that will be relevant in your content production so that your client is interested.
Content distribution channels
When we think about content production, we immediately think about blogs – but your relationship with the customer can go far beyond a blog.
distribution channels for content production
There are several means of distributing content, the main ones are:
Blog
E-mail marketing
Social media
Videos (new trend)
Each distribution medium has a different format, therefore, for each of them, you must use a different content production.
Blog content
In blog content, we have the freedom to create something longer and with more images. But be very careful: if not done carefully, they can become dull and boring to read. How to avoid this?
Ask questions and give answers (haha, that's right: I just used this technique with you);
Write paragraphs and small sentences;
Use the right words – words that are easy to understand, that don’t make the reader feel the need to open the dictionary;
Base your texts on reliable sources – if a reader discovers that your information is wrong, your relationship with the customer will be affected.
Email marketing content
An interesting category of content production to be used in email marketing is the creation of short courses.
content production with email
You can create mini-courses that contain weekly classes. For example: a mini-course lasting 1 month, in which 1 lesson will be sent to your customers each week.
These short courses can fuel your customer relationships. We, at Kryzalis, send our customers 1 lesson every week and since then, we have been getting very positive feedback .
wow from the client with content production
Impressing your customers and making them fans asia phone number list of your content production is hard work, but not impossible.
In this article, we will offer you some tips on how to start your company's content production from scratch and help you explore content distribution channels. We will see how content production can bring the company closer to its customers and achieve value creation with them.
Content
Strategy and planning
To start producing content, the first thing we must define is the strategy and then do the planning – both are fundamental to obtaining results in any type of activity. Why would it be different for content production?
content production strategy meeting
You can start by defining your target audience. Create what we call your client's persona (personality) – with this in hand, you can now define the type of subject that will be relevant in your content production so that your client is interested.
Content distribution channels
When we think about content production, we immediately think about blogs – but your relationship with the customer can go far beyond a blog.
distribution channels for content production
There are several means of distributing content, the main ones are:
Blog
E-mail marketing
Social media
Videos (new trend)
Each distribution medium has a different format, therefore, for each of them, you must use a different content production.
Blog content
In blog content, we have the freedom to create something longer and with more images. But be very careful: if not done carefully, they can become dull and boring to read. How to avoid this?
Ask questions and give answers (haha, that's right: I just used this technique with you);
Write paragraphs and small sentences;
Use the right words – words that are easy to understand, that don’t make the reader feel the need to open the dictionary;
Base your texts on reliable sources – if a reader discovers that your information is wrong, your relationship with the customer will be affected.
Email marketing content
An interesting category of content production to be used in email marketing is the creation of short courses.
content production with email
You can create mini-courses that contain weekly classes. For example: a mini-course lasting 1 month, in which 1 lesson will be sent to your customers each week.
These short courses can fuel your customer relationships. We, at Kryzalis, send our customers 1 lesson every week and since then, we have been getting very positive feedback .