Post by mdshamiul222586 on Oct 18, 2023 7:00:46 GMT -5
Each person has individual needs and is at a different stage in life. This is no different with a company's customers: to attract them, you need to treat them in a personalized way, according to their needs.
To identify which stage the consumer is in their shopping journey, it is important to create a sales funnel. In this post, we will explain a little more about what a sales funnel is and how to apply it to your business. Check out!
Sales Funnel: Everything you need to know!
What is the sales funnel?
The sales funnel is a digital marketing process that phone list helps you accompany your customer throughout the purchasing process. Through it, you can better understand your consumer and the paths that led them to your company. You can accompany him from the moment he discovers a need until the purchase is completed – without forgetting the importance of after-sales.
See the 3 stages of the sales funnel:
Top of the funnel
The top part of the funnel is the widest, which has the largest number of potential customers. This is when you must attract the future consumer, making them aware of your product/service and your company in general. Here, you must show the customer that you have the solution to their needs.
Middle of the funnel
At this stage, the future customer already knows what they are looking for and is researching the market offers. This is where you need to show your qualities and differences to convert them into a real customer, convincing them that they really need your product or service.
Here, it is interesting to offer advantages to the consumer if they purchase your product, such as discounts or facilities at the time of purchase. In return, you can request personal data relevant to your strategy, such as full name, email, area of activity, among others.
Bottom of the funnel
At this point, the customer has already decided on their purchase and begins to negotiate. This is where a potential consumer becomes a real customer and makes a purchase – so it is important to have a good relationship with the public, knowing how to negotiate to really convince them to close the deal.
Importance and benefits
As you can see, the sales funnel allows you to accompany your customer throughout their entire purchasing journey. For the funnel to really work, it is important to divide marketing according to the stage the consumer is in – by sending specific messages to the customer at the right time, the chances of them advancing through the sales funnel become even greater, increasing also your sales.
Infographic: US Standard Sales Plan
How to set up a sales funnel
The first step to creating your sales funnel is knowing your audience and their profile. With this information in hand, it's time to create the material for each stage.
For the top of the funnel, the content should be focused on showing the potential customer that they have a problem and that they should look for solutions, using videos, e-Books, blog texts, etc.
For those in the middle of the funnel, it is important to present solutions to the problems that were shown at the top of the funnel.
For those at the bottom of the funnel, it is important to adequately present the company and its products/services, so that the customer carries out the transaction and becomes an actual consumer.
To identify which stage the consumer is in their shopping journey, it is important to create a sales funnel. In this post, we will explain a little more about what a sales funnel is and how to apply it to your business. Check out!
Sales Funnel: Everything you need to know!
What is the sales funnel?
The sales funnel is a digital marketing process that phone list helps you accompany your customer throughout the purchasing process. Through it, you can better understand your consumer and the paths that led them to your company. You can accompany him from the moment he discovers a need until the purchase is completed – without forgetting the importance of after-sales.
See the 3 stages of the sales funnel:
Top of the funnel
The top part of the funnel is the widest, which has the largest number of potential customers. This is when you must attract the future consumer, making them aware of your product/service and your company in general. Here, you must show the customer that you have the solution to their needs.
Middle of the funnel
At this stage, the future customer already knows what they are looking for and is researching the market offers. This is where you need to show your qualities and differences to convert them into a real customer, convincing them that they really need your product or service.
Here, it is interesting to offer advantages to the consumer if they purchase your product, such as discounts or facilities at the time of purchase. In return, you can request personal data relevant to your strategy, such as full name, email, area of activity, among others.
Bottom of the funnel
At this point, the customer has already decided on their purchase and begins to negotiate. This is where a potential consumer becomes a real customer and makes a purchase – so it is important to have a good relationship with the public, knowing how to negotiate to really convince them to close the deal.
Importance and benefits
As you can see, the sales funnel allows you to accompany your customer throughout their entire purchasing journey. For the funnel to really work, it is important to divide marketing according to the stage the consumer is in – by sending specific messages to the customer at the right time, the chances of them advancing through the sales funnel become even greater, increasing also your sales.
Infographic: US Standard Sales Plan
How to set up a sales funnel
The first step to creating your sales funnel is knowing your audience and their profile. With this information in hand, it's time to create the material for each stage.
For the top of the funnel, the content should be focused on showing the potential customer that they have a problem and that they should look for solutions, using videos, e-Books, blog texts, etc.
For those in the middle of the funnel, it is important to present solutions to the problems that were shown at the top of the funnel.
For those at the bottom of the funnel, it is important to adequately present the company and its products/services, so that the customer carries out the transaction and becomes an actual consumer.